The website must contain a precise and meaningful "title tag", a page title. This is based on the following:
- The title is displayed on the title bar of the browser window.
- The title is used when setting a bookmark (or favourite).
- The file title is shown in the browser in the list of pages previously searched.
- Many search engines offer the title as a hyperlink.
- Search engines use the content of the title for their search.
- Website users often only read the first words and should therefore have enough information about the website.
Equally important is the choice of precise and meaningful titles. The content should be summarised in the title, helping users to find the information needed. According to Nielsen, titles should not be longer than 60 characters.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger and
http://www.useit.com/alertbox/weblogs.html,
http://www.usability-now.com/suchmaschinenoptimierung/.
The tested website contains very short page titles.
Each page of a website should have its own page title, which reflects the content of the page itself. This carries many advantages, e.g. page titles are used for bookmarking and are read by search engines. Unique page titles therefore lead to search engine optimisation.
Further information:
http://www.socialpatterns.com/search-engine-optimization/writing-better-titles/
Some pages sharing the same titles were found.
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A potential hint has been identified.
"Even though machine-level addressing like the URL should never have been exposed in the user interface, it is there and we have found that users actually try to decode the URLs of pages to infer the structure of web sites. Users do this because of the horrifying lack of support for navigation and sense of location in current web browsers. Thus, a URL should contain human-readable directory and file names that reflect the nature of the information space."
Source:
http://www.useit.com/alertbox/9605a.html
Further information:
http://www.w3.org/QA/Tips/uri-choose
The URL structure of the tested Website is generally good, though some complex URLs are used internally.
Keywords allow internal and external search crawlers to find content for interested users. Keywords should be chosen from the language and vocabulary of the web user to describe the page content as closely as possible. .
The use of precise and meaningful keywords is still an advantage, even though the importance of the keywords has dramatically decreased for external crawlers. Internal crawlers can still trust your keywords and improve your website search feature.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
http://www.essex.ac.uk/wag/searchguide/search2.aspx
The tested website does not use any keywords.
The logical connection between definition and form field is missing if the form fields lack an explicit title.
This means that in the instance of a linear form, it is not apparent which definition belongs to which fiels. This is why the element LABEL was introduced with the attribute for, allowing the explicit definition for form fields.
Using the element LABEL allows Screen-Readerusers in particular to view the definition of the form field directly in the form field itself.
Source:
http://www.barrierefreies-webdesign.de/knowhow/formulare/label.html. Further information can be found in the W3C accessibility guidelines (12.4 Associate labels explicitly with their controls, Guideline 12, Accessibility Guidelines for Web Content 1.0, W3C recommendations 5th May 1999http://www.w3c.de/Trans/WAI/webinhalt.html) und http://de.selfhtml.org/html/formulare/strukturieren.htm.
Most, but not all, form fields on the tested website contain correct labels.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
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A potential hint has been identified.