The Alexa Traffic Rank gives a statement about the popularity of the tested website.
"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)."
Source and further information: www.alexa.com.
The traffic ranking of the tested web site is not bad (<= 1'500'000), but can be improved.
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A potential hint has been identified.
"Even though machine-level addressing like the URL should never have been exposed in the user interface, it is there and we have found that users actually try to decode the URLs of pages to infer the structure of web sites. Users do this because of the horrifying lack of support for navigation and sense of location in current web browsers. Thus, a URL should contain human-readable directory and file names that reflect the nature of the information space."
Source:
http://www.useit.com/alertbox/9605a.html
Further information:
http://www.w3.org/QA/Tips/uri-choose
The URL structure of the tested Website is generally good, though some complex URLs are used internally.
A text in upper case reduces the reading speed by approx. 10%. The single words of the text are not easily recognised by the eye, and the whole text blurs into a block. A text in upper case is perceived as aggressive, amateurish, childish and unprofessional. Use upper case only for short titles.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
Compare also with Schriver, Karen in Dynamics in Document Design, page 274:
"When text is set in all capital letters, reading speed is slowed about 13 to 20 percent. Reading speed is optimal when uppercase and lowercase letters are used. When extra emphasis is needed, bold has been found to be a better cue than uppercase."
The tested website contains little text in upper case.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
Using the ideal number of keywords can contribute to the searchability of a website. However, search engines may class it as "keyword spam" if too many keywords are used.
The number of keywords contained in the tested website is not optimal.
"According to RFC 2616, Internet HTTP Compression is a method to send, from the Web server, an HTTP response message in compressed format to a requesting Web browser.
HTTP Compression saves transfer data volume and reduces web page load time." As there are some known issues with Internet Explorer 6 you may want to disable compression for IE6.
Source: http://www.http-compression.com/
The website does not use or only partially uses a GZIP or deflate compression for html files.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.