Each page of a website should have its own page title, which reflects the content of the page itself. This carries many advantages, e.g. page titles are used for bookmarking and are read by search engines. Unique page titles therefore lead to search engine optimisation.
Further information:
http://www.socialpatterns.com/search-engine-optimization/writing-better-titles/
Some pages sharing the same titles were found.
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A potential hint has been identified.
"Even though machine-level addressing like the URL should never have been exposed in the user interface, it is there and we have found that users actually try to decode the URLs of pages to infer the structure of web sites. Users do this because of the horrifying lack of support for navigation and sense of location in current web browsers. Thus, a URL should contain human-readable directory and file names that reflect the nature of the information space."
Source:
http://www.useit.com/alertbox/9605a.html
Further information:
http://www.w3.org/QA/Tips/uri-choose
The URL structure of the tested Website is generally good, though some complex URLs are used internally.
When clicking on a link, web users expect to see the new page in the existing window. Most users lose control if there are several windows open, are unable to navigate back with the back function and get lost. At the same time, and this is particularly true for old computers, the system can get overloaded and crash if too many browser windows open. If new windows open but are not seen by the user, the perception is that the website does not work properly. Experienced users who want to open new windows know how to do this by using the function "Open (link) in New Window", or with similar comands.
There is one important exception to this rule: files in .PDF or other Office format can be opened in new windows. Users know to close them to return to the original window. In this case, users should be informed that a new window opened, and they should be given the opportunity to save the file.
Technical hint: For XHTML Strict in particular, there is the possibility to send a .PDF file with ContentType "application/pdf" and HTTP Header content-disposition: attachment; filename=filename.pdf, since there is no target attribute. This test does not take it into account yet, but this is a feasible solution.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
At least one internal hyperlink opening a new window was found.
A text in upper case reduces the reading speed by approx. 10%. The single words of the text are not easily recognised by the eye, and the whole text blurs into a block. A text in upper case is perceived as aggressive, amateurish, childish and unprofessional. Use upper case only for short titles.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
Compare also with Schriver, Karen in Dynamics in Document Design, page 274:
"When text is set in all capital letters, reading speed is slowed about 13 to 20 percent. Reading speed is optimal when uppercase and lowercase letters are used. When extra emphasis is needed, bold has been found to be a better cue than uppercase."
The tested website contains little text in upper case.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
Alternative text is displayed if an image cannot be downloaded or if the mouse pointer is moved over the image*. The alternative text is on one hand important for visually impaired visitors, using an audio tool to read the content of the website and the alternative text of images.
On the other hand, alternative text can also be recognised by search engines. Alternative text needs to be phrased in a meaningful manner, though it should not be a detailed description of the image.
Further information:
http://www.bjoernsworld.de/html/alt-text.html
http://webdesign.crissov.de/alt-Text#Start
* Internet Explorer shows alternative text as a tooltip if the mouse pointer is rested on the image. This is not prohibited but it can annoy page authors. It does also indicate that the alt-attribute refers to this tooltip, which is wrong. Should you want to add a descriptive tooltip to your images, make use of the attribute "title".
Quelle: http://de.selfhtml.org/html/grafiken/einbinden.htm#referenz
The tested website contains alternative text for images, though the length of the alternative text is for one image at least outside the range between 8 and 80 characters. Alternative text which has correctly been recorded as empty will not return a negative result.
Using the ideal number of keywords can contribute to the searchability of a website. However, search engines may class it as "keyword spam" if too many keywords are used.
The number of keywords contained in the tested website is not optimal.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.