Each page of a website should have its own page title, which reflects the content of the page itself. This carries many advantages, e.g. page titles are used for bookmarking and are read by search engines. Unique page titles therefore lead to search engine optimisation.
Further information:
http://www.socialpatterns.com/search-engine-optimization/writing-better-titles/
Some pages sharing the same titles were found.
The content of the website needs to be well structured with logical and meaningful titles (h1, h2, h3...). Meaningful words which are important for the understanding of the text, need to be placed at the beginning of the title, as web users mainly only perceive the first few words of a title. Titles should be no longer than 60 characters.
Titles can also have a positive impact on search machine rankings.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
There is room to improve the structure and the logic of the titles of the tested website.
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A potential hint has been identified.
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A potential hint has been identified.
"Even though machine-level addressing like the URL should never have been exposed in the user interface, it is there and we have found that users actually try to decode the URLs of pages to infer the structure of web sites. Users do this because of the horrifying lack of support for navigation and sense of location in current web browsers. Thus, a URL should contain human-readable directory and file names that reflect the nature of the information space."
Source:
http://www.useit.com/alertbox/9605a.html
Further information:
http://www.w3.org/QA/Tips/uri-choose
The URL structure of the tested Website is generally good, though some complex URLs are used internally.
The logical connection between definition and form field is missing if the form fields lack an explicit title.
This means that in the instance of a linear form, it is not apparent which definition belongs to which fiels. This is why the element LABEL was introduced with the attribute for, allowing the explicit definition for form fields.
Using the element LABEL allows Screen-Readerusers in particular to view the definition of the form field directly in the form field itself.
Source:
http://www.barrierefreies-webdesign.de/knowhow/formulare/label.html. Further information can be found in the W3C accessibility guidelines (12.4 Associate labels explicitly with their controls, Guideline 12, Accessibility Guidelines for Web Content 1.0, W3C recommendations 5th May 1999http://www.w3c.de/Trans/WAI/webinhalt.html) und http://de.selfhtml.org/html/formulare/strukturieren.htm.
Most, but not all, form fields on the tested website contain correct labels.
A table based layout carries many disadvantages if compared to a purely CSS layout. A CSS layout improves both accessibility and performance.
Further information:
A detailed article by Douglas Bowman can be found onhttp://www.stopdesign.com/articles/throwing_tables/.
Hint for webmasters: Be sure that when embedding third party content, e.g. with iFrame, there are no layout tables included.
On the tested website there are many tables, which most probably are also used for the layout.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
Alternative text is displayed if an image cannot be downloaded or if the mouse pointer is moved over the image*. The alternative text is on one hand important for visually impaired visitors, using an audio tool to read the content of the website and the alternative text of images.
On the other hand, alternative text can also be recognised by search engines. Alternative text needs to be phrased in a meaningful manner, though it should not be a detailed description of the image.
Further information:
http://www.bjoernsworld.de/html/alt-text.html
http://webdesign.crissov.de/alt-Text#Start
* Internet Explorer shows alternative text as a tooltip if the mouse pointer is rested on the image. This is not prohibited but it can annoy page authors. It does also indicate that the alt-attribute refers to this tooltip, which is wrong. Should you want to add a descriptive tooltip to your images, make use of the attribute "title".
Quelle: http://de.selfhtml.org/html/grafiken/einbinden.htm#referenz
The tested website contains alternative text for images, though the length of the alternative text is for one image at least outside the range between 8 and 80 characters. Alternative text which has correctly been recorded as empty will not return a negative result.
Using the ideal number of keywords can contribute to the searchability of a website. However, search engines may class it as "keyword spam" if too many keywords are used.
The number of keywords contained in the tested website is not optimal.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.