Test Website

Test results for http://www.lausanne.ch Test results from 11/23/2010 1:40:30 AM

Google PageRank/Alexa Traffic Rank

The Alexa Traffic Rank gives a statement about the popularity of the tested website.

"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)."

Source and further information: www.alexa.com.

The tested web site contains a good (<= 500'000) traffic ranking.

Intro page

Intros inhibit website users to access the information they were looking for. In addition they convey the impression that the website owners place more importance on the design than on the offer of information or solutions to their customers. A website needs to instantly communicate what it is about and what a user can expect to find. The website must also take account of the little time available to the website user. It should be noted that users spend in average only 2 minutes on a website.

An intro page to allow language or regional choice is unnecessary, as there is a possibility to identify this automatically.
Javascript intros for re-directing and configuration purposes are also discouraged, even though users hardly notice them, as they have an impact on search engines and accessibility. Nowadays there are better alternatives to be used server-side.

Please note that you may not be able to see an intro page, depending on language settings, IP address and other user criteria. The intro page may, however, show for other users, and it is available for search engines, spiders and bots.

Source:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger

Further information:
http://www.kundennutzen.ch/intros.php
http://nitzsche.info/de.pub-2-vorschaltseiten.php

No intro page was found on the tested website.

Printer Friendliness

Web users often want to print the content of a page. Neat printing of the content (e.g. without having the borders cut off) can be achieved by implementing a print function and also by including stylesheets which have been optimised for printing.

Further information:
http://www.thestyleworks.de/tut-art/layout_print.shtml

The tested website contains one print function or stylesheets optimised for printing 

Missing Title

The website must contain a precise "title tag", a page title. This is based on the following:

  • The title is displayed on the title bar of the browser window.
  • The title is used when setting a bookmark (or favourite).
  • The file title is shown in the browser in the list of pages previously searched.
  • Many search engines offer the title as a hyperlink.
  • Search engines use the content of the title for their search.
  • Website users often only read the first words and should therefore have enough information about the website.
Therefore, default titles such as "untitled document" or "untitled page" or just "title" are not useful.

Further information:
http://www.aboutwebdesign.de/awd/content/1089111663.shtml
http://ranta.info/ThemaTitle

The tested website contains a page title.

Bad Page Title

The website must contain a precise and meaningful "title tag", a page title. This is based on the following:

  • The title is displayed on the title bar of the browser window.
  • The title is used when setting a bookmark (or favourite).
  • The file title is shown in the browser in the list of pages previously searched.
  • Many search engines offer the title as a hyperlink.
  • Search engines use the content of the title for their search.
  • Website users often only read the first words and should therefore have enough information about the website.
Equally important is the choice of precise and meaningful titles. The content should be summarised in the title, helping users to find the information needed. According to Nielsen, titles should not be longer than 60 characters.

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger and http://www.useit.com/alertbox/weblogs.html
http://www.usability-now.com/suchmaschinenoptimierung/.

The tested website complies with this requirement.

Meta Redirect

Automated re-directions are criticised  because the target page is not accessible to the user.

Source and further information: http://de.selfhtml.org/html/kopfdaten/meta.htm#weiterleitung.

The tested website does not contain an automated re-direction.

Headings Available

The content of the website needs to be well structured with logical and meaningful titles (h1, h2, h3...). Meaningful words which are important for the understanding of the text, need to be placed at the beginning of the title, as web users mainly only perceive the first few words of a title. Titles should be no longer than 60 characters.
Titles can also have a positive impact on search machine rankings.

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.

The website contains well structured and meaningful titles.

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The tested website successfully passed this test.

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The tested website successfully passed this test.

Broken Anchors

Broken bookmarks slow users down when looking for information.

Source and further information:
http://de.selfhtml.org/html/verweise/projektintern.htm#anker

No broken bookmarks were found on the tested website.

Times Font

"Times New Roman" is the font mostly used in printing. For online usage, however, it is advised to use it with a size of 12 points or more. Basically, Nielsen does not advise to use it, as it is not perceived as being professional and does not appeal to any age group.

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger

No Times New Roman font was found on the tested website.

This page is optimized for ... 

This page is optimized for ... or "Best viewed with Netscape Navigator and 800x600" reduce unnecessarily the usability of a website and tell the website user to choose the "correct" configuration to allow an optimised display of the website. It is the duty of the website owner (web designer) to create a site so that it remains functional without loosing appeal in as many browsers and browser configurations as possible.

Further information:http://www.htmlhelp.com/feature/art2.htm ""This page optimized for ..." - arguing with customers -" the website Design Group.

No text reading "This page optimized for ..." was found on the tested website.

Link to Local Files

Links to web files placed on local files do not work, and are therefore classed as 'dead' links. Such links should be avoided.

The tested website complies with the requirements.

Visited Links

Marking previously visited hyperlinks helps users to identify which pages of the website have previously been read. In other words, according to Nielsen the navigation interface should answer three essential questions: "Where am I?", "Where have I been?" and "Where can I go?"

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger and "Designing Web Usability" by Jakob Nielsen

Previously visited hyperlinks are marked accordingly. Make sure that the marking is obvious enough, without highlighting the link itself but by keeping a contrast with the background.

Links on a website

By typing "link:www.anydomain.com" on Google, the links contained on the webpage indicated are displayed. Example: www.microsoft.com.
The popularity of the links can also be tested with
http://www.webmasterplus.org/popular/form.html or http://www.alexa.com.
This test uses the services of http://www.alexa.com.

The popularity of a website is determined, among other things, by the quantity and quality of the relevant links. The former can be easily assessed with the above described search.

Further information:
http://www.alexa.com
http://de.wikipedia.org/wiki/Pagerank

The tested website contains many links directing to the website

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The tested website successfully passed this test.

Underline

Internet users expect hyperlinks to be either coulour coded or underlined. Therefore, the tag "underline" should not be used for non hyperlinked text. Using the tag "underline" for non hyperlinked text confuses the user, making it more difficult to recognise genuine hyperlinks.

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen and Hora Loranger
http://www.usability.ch/Alt_nav/Alertbox/NJ_20040510.htm

No "underline" tages for non hyperlinked text were found on the tested website.

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The tested website successfully passed this test.

Suboptimal Target

When clicking on a link, web users expect to see the new page in the existing window. Most users lose control if there are several windows open, are unable to navigate back with the back function and get lost. At the same time, and this is particularly true for old computers, the system can get overloaded and crash if too many browser windows open. If new windows open but are not seen by the user, the perception is that the website does not work properly. Experienced users who want to open new windows know how to do this by using the function "Open (link) in New Window", or with similar comands.

There is one important exception to this rule: files in .PDF or other Office format can be opened in new windows. Users know to close them to return to the original window. In this case, users should be informed that a new window opened, and they should be given the opportunity to save the file.

Technical hint: For XHTML Strict in particular, there is the possibility to send a .PDF file with ContentType "application/pdf" and HTTP Header content-disposition: attachment; filename=filename.pdf, since there is no target attribute. This test does not take it into account yet, but this is a feasible solution.

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger

Only office files are opened in new windows from the tested website; all other links do not lead to a new window.

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The tested website successfully passed this test.

Blinking Elements

Blinking and moving text should be avoided. website users would like to read at their own pace and usually they class moving text as unimportant ads. Static text can be read quicker by users and does force them to wait for returning text. Furthermore, problems may arise when printing the page.

Source and further information: "Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger, as well as hints on  http://www.barrierefreies-webdesign.de/

No blinking or moving text was found on the tested website.

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The tested website successfully passed this test.

Log on the international spam database

So called "black lists" are kept worldwide to avoid spam. The lists contain domains, e-mail addresses or IP addresses. Incoming e-mails can be treated separately if they are found to relate to one of the criteria listed. This can range from completely deny reception to a delay, from deletion to the marking as spam. Black lists can be kept locally or centrally on servers, in what is called a "Realtime Blackhole List" (RBL).

We are using spamcop.net for this test. There are many other blacklists available.

Currently, the tested Domain is not listed in any on the reviewed black lists.

Using keywords

Keywords allow internal and external search crawlers to find content for interested users. Keywords should be chosen from the language and vocabulary of the web user to describe the page content as closely as possible. .
The use of precise and meaningful keywords is still an advantage, even though the importance of the keywords has dramatically decreased for external crawlers. Internal crawlers can still trust your keywords and improve your website search feature.

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
http://www.essex.ac.uk/wag/searchguide/search2.aspx

The tested website contains keywords.

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The tested website successfully passed this test.

RSS or Atom Feed

RSS is a technique that allows users to subscribe to contents of a website such as news, reports, blogs, etc. Atom is a format competing with RSS.

Newly published content is regularly and automatically downloaded on the subscriber's computer or other devices thanks to RSS or Atom. This allows the subscriber to keep up to date.
 
Functions based on RSS are increasingly integrated in existing applications, like e-mail programmes or web browsers.

Further information:
http://www.stefanbucher.net/tutorial/rss/

Acronyms:
RSS: Really Simple Syndication, also called Rich Site Summary or RDF Site Summary

Contents in RSS or Atom format were found.

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The tested website successfully passed this test.

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The tested website successfully passed this test.

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The tested website successfully passed this test.

Image Map (graphics file with clickable areas)

An image map is a graphics file with clickable areas to re-direct users. This means that single areas of the graphics file can be defined in such way that they act like a link in a text. By clicking on the specific area, the users are taken to an external URL or to pre-defined are of the website.
Image maps contain problems, especially when they contain barriers. A solution for barrier-free image maps can be found on http://expertinnen-web.de/2006-115/barrierefreie-image-maps/

Further information: http://de.selfhtml.org/html/grafiken/verweis_sensitive.htm

The tested website complies with the requirements.

Number of Nameservers

DNS assigns an IP address to the names of servers on the internet. It is advisable, to increase the availability of a website, to use several name servers. RFC2182, section 5, suggests to use a minimum of 3 and a maximum of 7 name servers.Source and further information:

http://rfc.net/rfc2182.html, and http://www.rfc-editor.org/.
 
Acronyms:
DNS: Domain Name System
IP: Internet Protocol

The tested website contains more than two name servers.

HTML Class and ID Names

To abstract design from the structure and the content, HTML should contain classes. Classes are invisible to web site users, and allow to classify elements, paragraphs, areas, etc.

The website designer can select and re-format classes with a stylesheet. Classes are only necessary if they differentiate elements, paragraphs, areas, etc. A common mistake is for instance the classification of all elements of one type, which does not add any value but makes the HTML and CSS code unnecessarily long, complex and difficult to understand. Such cases are also referred to as "Classitis", see also
http://www.bs-markup.de/blog/archiv/2005/06/30/dr-css/ .

Another typical error is the wrong naming of the classes.

An article detailing these problems can be found on the seven49.net - Papers.
/Web/de/Papers_Links/Bezeichnung_von_IDs_und_Klassen.htm

The tested website complies with the requirements.

"id" as parameter in URLs

Search engines do not include pages in their indexes which contain "?id=" or "&id=" in their URL or query string. Examples:

http://www.anyaddress.com/index.html?id=727

http://www.anyaddress.com/products.aspx?category=3&id=7

Google does actually index those pages since Autumn 2006, in contrast to their previous practice. Still, those URLs are not advisable since they do not specify how other objects are called, they mean nothing to users and they are not optimised for search engines. An additional tool is available for this test, which allows to highlight any warnings, tips and hints in the source text of the website. You can find this tool here:
http://www.qualidator.com/Web/en/ProductsServices/SiteAnalyzer2.htm

"If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few."

Bad examples:
http://www.irgendeineadresse.com/index.html?id=727

http://www.irgendeineadresse.com/products.aspx?category=3&id=7

Source:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769

The tested website complies with the requirements.

Incorrect Frames

If a website uses framesets verwendet, which is generally discouraged, it is important that the frames are correctly inter-linked and that they are at least without errors. Further information: http://de.selfhtml.org/html/frames/index.htm und http://www.subotnik.net/html/frames.html.

The tested website complies with the requirements.

More Link

Names of links should be short, precise and meaningful. Links such as "more" or the die character sequence ">>" should be avoided, as the user should be specifically told what "more" can be expected.

Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger; there are also good examples on http://de.selfhtml.org/html/verweise/definieren.htm

The tested website complies with the requirements.

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The tested website successfully passed this test.

*** Members only ***

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The tested website successfully passed this test.

MyRating: Test Website

Test Website
The quality of a website defines the success on the internet, also in economical terms. Score points on the  Qualidator (from Quality Validator) and bring the potential of your website to life.

The Qualidator reviews the first five pages of a website with about 60-70 automated tests, on the core aspects of usability, accessibility, SEO (Search Engines Optimisation) and quality (technical quality).

Please introduce the URL/address of a website. Example: www.microsoft.com.
The test will last between one and five minutes, depending on the website and server load.

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