The Alexa Traffic Rank gives a statement about the popularity of the tested website.
"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)."
Source and further information: www.alexa.com.
There are either no data available regarding a traffic ranking for the tested web site, or the ranking needs definite improvement.
The website must contain a precise "title tag", a page title. This is based on the following:
- The title is displayed on the title bar of the browser window.
- The title is used when setting a bookmark (or favourite).
- The file title is shown in the browser in the list of pages previously searched.
- Many search engines offer the title as a hyperlink.
- Search engines use the content of the title for their search.
- Website users often only read the first words and should therefore have enough information about the website.
Therefore, default titles such as "untitled document" or "untitled page" or just "title" are not useful.
Further information:
http://www.aboutwebdesign.de/awd/content/1089111663.shtmlhttp://ranta.info/ThemaTitle
No page titles were found on the tested website.
Each page of a website should have its own page title, which reflects the content of the page itself. This carries many advantages, e.g. page titles are used for bookmarking and are read by search engines. Unique page titles therefore lead to search engine optimisation.
Further information:
http://www.socialpatterns.com/search-engine-optimization/writing-better-titles/
The page titles remain the same throughout the tested website.
The content of the website needs to be well structured with logical and meaningful titles (h1, h2, h3...). Meaningful words which are important for the understanding of the text, need to be placed at the beginning of the title, as web users mainly only perceive the first few words of a title. Titles should be no longer than 60 characters.
Titles can also have a positive impact on search machine rankings.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
The tested website does not comply with this requirement.
Marking previously visited hyperlinks helps users to identify which pages of the website have previously been read. In other words, according to Nielsen the navigation interface should answer three essential questions: "Where am I?", "Where have I been?" and "Where can I go?"
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger and "Designing Web Usability" by Jakob Nielsen
The tested website does not support fully this type of marking.
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A potential warning has been identified.
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A potential warning has been identified.
Separating design and structure of the website carries great advantages. The sharper the distinction, the more independent the two areas are. A lack of such a distinction is also called a "spaghetti mark-up" or a "tag-soup" (from the term "HTML tag").
Nowadays it is easy to save colours, type fonts, design images and to a large extent even the layout of the website in CSS files (CSS = Cascading Style Sheet).
Further information:
http://www.style-sheets.de/guide/grundlagen/warum_css
http://www.vorsprungdurchwebstandards.de/theory/retro-coding/
Hint for IT technicians: "Code" does not refer to javascript, but to HTML source.
The tested website contains spaghetti mark-up; morevover, it is not or not fully defined in CSS Format.
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A potential warning has been identified.
HTML is only one of a series of markup languages, though it is the best known one. HTML is relatively old and has seen various, rather different variations. The Document Type Declaration indicates which markup language and which version of it has been used. A sorting software, e.g. a web browser, can understand this indication.
Source and further information: http://de.selfhtml.org/html/allgemein/grundgeruest.htm.
The tested website does not contain any Document Type Declaration. New websites should not be built that way. Older websites should not be updated without a significant upgrade, as most browsers would render the website differently if the HTML source code is invalid. This aspect should be considered for any upgrade.
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A potential warning has been identified.
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A potential warning has been identified.