The Alexa Traffic Rank gives a statement about the popularity of the tested website.
"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)."
Source and further information: www.alexa.com.
The traffic ranking (<= 3'000'000) of the tested website needs some improvement.
Web users often want to print the content of a page. Neat printing of the content (e.g. without having the borders cut off) can be achieved by implementing a print function and also by including stylesheets which have been optimised for printing.
Further information:
http://www.thestyleworks.de/tut-art/layout_print.shtml
The tested website does not contain specific technical implementations available on all web pages to allow content of the website to be printed, which usually leads to mistakes and imperfect printing results.
The content of the website needs to be well structured with logical and meaningful titles (h1, h2, h3...). Meaningful words which are important for the understanding of the text, need to be placed at the beginning of the title, as web users mainly only perceive the first few words of a title. Titles should be no longer than 60 characters.
Titles can also have a positive impact on search machine rankings.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
Inadequate titles and insufficient logical structures were found.
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A potential warning has been identified.
"Description" is used to summarise the content of a HTML-page as short and incisive as possible. The content of this meta information is not shown to the user in the internet browser, but search engines do use them to a certain extent to evaluate the relevance of a site for the results page.
The description summarises the content in one sentence. The summaries are normally shown on the results page of search engines and contribute a great deal to the choice of web users.
Further information:
http://de.selfhtml.org/html/kopfdaten/meta.htm#beschreibung
No useful description was found, in particular none for the homepage.
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A potential warning has been identified.
A text in upper case reduces the reading speed by approx. 10%. The single words of the text are not easily recognised by the eye, and the whole text blurs into a block. A text in upper case is perceived as aggressive, amateurish, childish and unprofessional. Use upper case only for short titles.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
Compare also with Schriver, Karen in Dynamics in Document Design, page 274:
"When text is set in all capital letters, reading speed is slowed about 13 to 20 percent. Reading speed is optimal when uppercase and lowercase letters are used. When extra emphasis is needed, bold has been found to be a better cue than uppercase."
The tested website contains some text in upper case.
A table based layout carries many disadvantages if compared to a purely CSS layout. A CSS layout improves both accessibility and performance.
Further information:
A detailed article by Douglas Bowman can be found onhttp://www.stopdesign.com/articles/throwing_tables/.
Hint for webmasters: Be sure that when embedding third party content, e.g. with iFrame, there are no layout tables included.
The tested website uses table layout.
RSS is a technique that allows users to subscribe to contents of a website such as news, reports, blogs, etc. Atom is a format competing with RSS.
Newly published content is regularly and automatically downloaded on the subscriber's computer or other devices thanks to RSS or Atom. This allows the subscriber to keep up to date.
Functions based on RSS are increasingly integrated in existing applications, like e-mail programmes or web browsers.
Further information:
http://www.stefanbucher.net/tutorial/rss/
Acronyms:
RSS: Really Simple Syndication, also called Rich Site Summary or RDF Site Summary
No contents in RSS or Atom format were found.
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A potential warning has been identified.
An image map is a graphics file with clickable areas to re-direct users. This means that single areas of the graphics file can be defined in such way that they act like a link in a text. By clicking on the specific area, the users are taken to an external URL or to pre-defined are of the website.
Image maps contain problems, especially when they contain barriers. A solution for barrier-free image maps can be found on http://expertinnen-web.de/2006-115/barrierefreie-image-maps/
Further information: http://de.selfhtml.org/html/grafiken/verweis_sensitive.htm
The tested website contains an image map.
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A potential warning has been identified.