The Alexa Traffic Rank gives a statement about the popularity of the tested website.
"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)."
Source and further information: www.alexa.com.
The traffic ranking of the tested web site is not bad (<= 1'500'000), but can be improved.
"Description" is used to summarise the content of a HTML-page as short and incisive as possible. The content of this meta information is not shown to the user in the internet browser, but search engines do use them to a certain extent to evaluate the relevance of a site for the results page.
The description summarises the content in one sentence. The summaries are normally shown on the results page of search engines and contribute a great deal to the choice of web users.
Further information:
http://de.selfhtml.org/html/kopfdaten/meta.htm#beschreibung
Descriptions are either incomplete or not optimised on the tested website. Verify that the homepage and the sub-pages contain an appropriate description (a short and incisive sentence).
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A potential hint has been identified.
When clicking on a link, web users expect to see the new page in the existing window. Most users lose control if there are several windows open, are unable to navigate back with the back function and get lost. At the same time, and this is particularly true for old computers, the system can get overloaded and crash if too many browser windows open. If new windows open but are not seen by the user, the perception is that the website does not work properly. Experienced users who want to open new windows know how to do this by using the function "Open (link) in New Window", or with similar comands.
There is one important exception to this rule: files in .PDF or other Office format can be opened in new windows. Users know to close them to return to the original window. In this case, users should be informed that a new window opened, and they should be given the opportunity to save the file.
Technical hint: For XHTML Strict in particular, there is the possibility to send a .PDF file with ContentType "application/pdf" and HTTP Header content-disposition: attachment; filename=filename.pdf, since there is no target attribute. This test does not take it into account yet, but this is a feasible solution.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
At least one internal hyperlink opening a new window was found.
A text in upper case reduces the reading speed by approx. 10%. The single words of the text are not easily recognised by the eye, and the whole text blurs into a block. A text in upper case is perceived as aggressive, amateurish, childish and unprofessional. Use upper case only for short titles.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
Compare also with Schriver, Karen in Dynamics in Document Design, page 274:
"When text is set in all capital letters, reading speed is slowed about 13 to 20 percent. Reading speed is optimal when uppercase and lowercase letters are used. When extra emphasis is needed, bold has been found to be a better cue than uppercase."
The tested website contains little text in upper case.
Keywords allow internal and external search crawlers to find content for interested users. Keywords should be chosen from the language and vocabulary of the web user to describe the page content as closely as possible. .
The use of precise and meaningful keywords is still an advantage, even though the importance of the keywords has dramatically decreased for external crawlers. Internal crawlers can still trust your keywords and improve your website search feature.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
http://www.essex.ac.uk/wag/searchguide/search2.aspx
The tested website does not use any keywords.
A table based layout carries many disadvantages if compared to a purely CSS layout. A CSS layout improves both accessibility and performance.
Further information:
A detailed article by Douglas Bowman can be found onhttp://www.stopdesign.com/articles/throwing_tables/.
Hint for webmasters: Be sure that when embedding third party content, e.g. with iFrame, there are no layout tables included.
On the tested website there are many tables, which most probably are also used for the layout.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.