Each page of a website should have its own page title, which reflects the content of the page itself. This carries many advantages, e.g. page titles are used for bookmarking and are read by search engines. Unique page titles therefore lead to search engine optimisation.
Further information:
http://www.socialpatterns.com/search-engine-optimization/writing-better-titles/
Some pages sharing the same titles were found.
"Description" is used to summarise the content of a HTML-page as short and incisive as possible. The content of this meta information is not shown to the user in the internet browser, but search engines do use them to a certain extent to evaluate the relevance of a site for the results page.
The description summarises the content in one sentence. The summaries are normally shown on the results page of search engines and contribute a great deal to the choice of web users.
Further information:
http://de.selfhtml.org/html/kopfdaten/meta.htm#beschreibung
Descriptions are either incomplete or not optimised on the tested website. Verify that the homepage and the sub-pages contain an appropriate description (a short and incisive sentence).
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A potential hint has been identified.
A text in upper case reduces the reading speed by approx. 10%. The single words of the text are not easily recognised by the eye, and the whole text blurs into a block. A text in upper case is perceived as aggressive, amateurish, childish and unprofessional. Use upper case only for short titles.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
Compare also with Schriver, Karen in Dynamics in Document Design, page 274:
"When text is set in all capital letters, reading speed is slowed about 13 to 20 percent. Reading speed is optimal when uppercase and lowercase letters are used. When extra emphasis is needed, bold has been found to be a better cue than uppercase."
The tested website contains little text in upper case.
Keywords allow internal and external search crawlers to find content for interested users. Keywords should be chosen from the language and vocabulary of the web user to describe the page content as closely as possible. .
The use of precise and meaningful keywords is still an advantage, even though the importance of the keywords has dramatically decreased for external crawlers. Internal crawlers can still trust your keywords and improve your website search feature.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
http://www.essex.ac.uk/wag/searchguide/search2.aspx
The tested website does not use any keywords.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.