The website must contain a precise and meaningful "title tag", a page title. This is based on the following:
- The title is displayed on the title bar of the browser window.
- The title is used when setting a bookmark (or favourite).
- The file title is shown in the browser in the list of pages previously searched.
- Many search engines offer the title as a hyperlink.
- Search engines use the content of the title for their search.
- Website users often only read the first words and should therefore have enough information about the website.
Equally important is the choice of precise and meaningful titles. The content should be summarised in the title, helping users to find the information needed. According to Nielsen, titles should not be longer than 60 characters.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger and
http://www.useit.com/alertbox/weblogs.html,
http://www.usability-now.com/suchmaschinenoptimierung/.
The tested website contains very short page titles.
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A potential hint has been identified.
When clicking on a link, web users expect to see the new page in the existing window. Most users lose control if there are several windows open, are unable to navigate back with the back function and get lost. At the same time, and this is particularly true for old computers, the system can get overloaded and crash if too many browser windows open. If new windows open but are not seen by the user, the perception is that the website does not work properly. Experienced users who want to open new windows know how to do this by using the function "Open (link) in New Window", or with similar comands.
There is one important exception to this rule: files in .PDF or other Office format can be opened in new windows. Users know to close them to return to the original window. In this case, users should be informed that a new window opened, and they should be given the opportunity to save the file.
Technical hint: For XHTML Strict in particular, there is the possibility to send a .PDF file with ContentType "application/pdf" and HTTP Header content-disposition: attachment; filename=filename.pdf, since there is no target attribute. This test does not take it into account yet, but this is a feasible solution.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
At least one internal hyperlink opening a new window was found.
Keywords allow internal and external search crawlers to find content for interested users. Keywords should be chosen from the language and vocabulary of the web user to describe the page content as closely as possible. .
The use of precise and meaningful keywords is still an advantage, even though the importance of the keywords has dramatically decreased for external crawlers. Internal crawlers can still trust your keywords and improve your website search feature.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
http://www.essex.ac.uk/wag/searchguide/search2.aspx
The tested website does not use any keywords.
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A potential hint has been identified.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.