The Alexa Traffic Rank gives a statement about the popularity of the tested website.
"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)."
Source and further information: www.alexa.com.
The traffic ranking of the tested web site is not bad (<= 1'500'000), but can be improved.
"Description" is used to summarise the content of a HTML-page as short and incisive as possible. The content of this meta information is not shown to the user in the internet browser, but search engines do use them to a certain extent to evaluate the relevance of a site for the results page.
The description summarises the content in one sentence. The summaries are normally shown on the results page of search engines and contribute a great deal to the choice of web users.
Further information:
http://de.selfhtml.org/html/kopfdaten/meta.htm#beschreibung
Descriptions are either incomplete or not optimised on the tested website. Verify that the homepage and the sub-pages contain an appropriate description (a short and incisive sentence).
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A potential hint has been identified.
When clicking on a link, web users expect to see the new page in the existing window. Most users lose control if there are several windows open, are unable to navigate back with the back function and get lost. At the same time, and this is particularly true for old computers, the system can get overloaded and crash if too many browser windows open. If new windows open but are not seen by the user, the perception is that the website does not work properly. Experienced users who want to open new windows know how to do this by using the function "Open (link) in New Window", or with similar comands.
There is one important exception to this rule: files in .PDF or other Office format can be opened in new windows. Users know to close them to return to the original window. In this case, users should be informed that a new window opened, and they should be given the opportunity to save the file.
Technical hint: For XHTML Strict in particular, there is the possibility to send a .PDF file with ContentType "application/pdf" and HTTP Header content-disposition: attachment; filename=filename.pdf, since there is no target attribute. This test does not take it into account yet, but this is a feasible solution.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger
At least one internal hyperlink opening a new window was found.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
Using the ideal number of keywords can contribute to the searchability of a website. However, search engines may class it as "keyword spam" if too many keywords are used.
The number of keywords contained in the tested website is not optimal.
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To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
More than two thirds of the test results will be available to you once registration has been successfully completed.
To have full access to the test results, and to be notified about changes in quality of the observed website, please register and upgrade to Premium Membership.
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A potential hint has been identified.