A text in upper case reduces the reading speed by approx. 10%. The single words of the text are not easily recognised by the eye, and the whole text blurs into a block. A text in upper case is perceived as aggressive, amateurish, childish and unprofessional. Use upper case only for short titles.
Source and further information:
"Prioritizing Web Usability" by Jakob Nielsen/Hoa Loranger.
Compare also with Schriver, Karen in Dynamics in Document Design, page 274:
"When text is set in all capital letters, reading speed is slowed about 13 to 20 percent. Reading speed is optimal when uppercase and lowercase letters are used. When extra emphasis is needed, bold has been found to be a better cue than uppercase."
The tested website contains little text in upper case.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
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A potential hint has been identified.
Using the ideal number of keywords can contribute to the searchability of a website. However, search engines may class it as "keyword spam" if too many keywords are used.
The number of keywords contained in the tested website is not optimal.
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A potential hint has been identified.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.
This test result is available for registered users and Premium Members.
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A potential hint has been identified.